General Resources for Robyn

• Robyn Website With Quick Start Guides
  You can access to all essential information about Robyn in this page including
  • Quick start guide
  • Robyn Code Walkthrough Video
  • Analyst guide to MMM
  • and links to helpful pages such as Gitbub page, Robyn Facebook group, etc.
    
    
• Robyn Github Repository
  Developer version of Robyn code. You can access to the latest version but some features can be unstable.
  
  
• Robyn CRAN Repository
  CRAN version of Robyn code. This is more stable version and it can be directly installed from CRAN with install.packages commend.
  
  
• Robyn Facebook Group
  Communicate with other Robyn users to 
  • Get help on how to get started
  • Troubleshoot different issues
  • Share news/updates

Available Dataset

• Use Dataset from Robyn package
  • Input Data
    • dt_simulated_weekly
      • Weekly data (12/14/2015-11/11/2019)
      • Columns: ds, revenue, media variables (TV, OOH, Print, Facebook, Search), context variables (competitor sales, events), organic variable (newsletter)
  • Output data
    • Sample file of outputs
      • pareto_aggregated
      • pareto_all_decomp_matrix
      • pareto_clusters
      • pareto_hyperparameters
      • pareto_media_transform_matrix
• (Optional) Use siMMMulator package to generate data for Marketing Mix Models
  • siMMMulator is an open source R-package to generate data for Marketing Mix Models
  • You can produce a testing dataset with known ROI values. Use siMMMulator to:
    • Validate and compare accuracy of MMM
    • Quantify the value of an innovation to an MMM
    • Simulate business scenarios to test against your MMM
• (Optional) Bring own dataset 
  • You need to upload file including input/output csv in Github
  • Do not include any sensitive data(e.g. Actual sales data from your brand). Meta is not responsible for sharing your own data in public. Please try to use simulated dummy data. 

Robyn Visualization Examples

• You can find current available plots here
• The best way to learn about each plot is running demo code by refering to Robyn documentation if neccessary